As a gym, sports or fitness club or personal trainer how do you cut through the noise and differentiate yourself from the competition? A video content strategy helps you to maximise your brand’s potential. Clearly communicating who you are, what you do, and most importantly, how you can help your clients achieve their goals. Leveraging your brand, building trust, boosting reach and engagement, and increasing conversions and memberships.
The Power of Video
The stats are in! Video is an essential part of your digital marketing strategy, driving traffic and conversions and boosting engagement.
0
%
Traffic
Including video on your website increases organic search traffic by 157% (Conversion XL)
0
%
Effectiveness
Customer video testimonials are the most effective content marketing tool with a rating of 89%.
0
%
Conversions
Prospective buyers who watch a video are 170% more likely to convert. (Invodo)
The Top 12 Benefits of a Tailored Video Content Strategy for Gyms, Sports Brands and Clubs, and Personal trainers
1. Creates Clarity
Videos help to create a clarity around your brand, mission and products. Helping people to connect with your story, what you do, why you do it, and why you’re different in a way that is compelling, clear, and authentic.
2. Leverages the Power of Social Proof
As humans we are prewired to doubt. To be sceptical. To need proof in order to commit, and the more choice we get, the more proof we need. Social proof is a powerful thing, which is why success stories sell. Nothing instils trust, credibility and authority whilst overcoming objections like powerful testimonial videos or case studies. In fact, when it comes to content marketing, customer testimonials come out on top with an effectiveness rating of 89%. (Social Fresh)
3. Flexible, Cost Effective Training and Communications.
Using video as part of your training and communications strategy allows you to deliver complex messages and training in a consistent, clear, and cost effective way. Video is the medium preferred by 75% of employees, and with good reason. Studies show that employees retain 95% of what is shown via video compared to a 10% retention rate for written text.
4. Increases Trust and Credibility
We buy from people we trust. Video humanises your brand, building trust, credibility and intention to buy. Studies show that prospective buyers who watch a video are 170% more likely to convert. (Invodo)
5. Boosts Reach and Generates Leads
The way we buy has changed. Studies show that 92% of customers won’t buy on their first visit to your website. Which is why lead generation is crucial if you’re looking to encourage memberships and generate sales. Free video content such as mini online courses, FAQs or How-tos is the perfect tool to help you to attract and nurture new leads, capture email details, and increase a sense of trust.
6. Boosts your Brand’s Authority
Thought leadership matters. People are searching for expert content, with 96% of prospective buyers wanting more content from sports and fitness experts like you.Videos that provide answers to their questions create value, showcase your expertise and help position your club or studio as the top authoritative resource in your industry.
7. Helps you Make Your Mark
Looking to brand yourself as an industry expert and break through into the media? Media execs are always on the lookout for new fitness experts and talent, but how do you stand out? Video helps you shine and grow your media presence, showcasing your expertise and putting you and your brand front and centre in producers’ minds.
8. Onboarding Tool
Tailored videos can be used to educate and train your customers, trainers and potential employees. Helping them to better understand how your products and services work, whilst introducing new products and services that might benefit them. Improving their overall experience, boosting confidence and sales, and reducing churn.
9. Improves Online Visibility & SEO
Adding individual videos with their transcripts to your website pages or blog posts increases time on page and keyword density, boosting SEO and your online visibility. Increasing organic search traffic by 157% (Conversion XL), and making your website 53 times more likely to reach page one of Google (Insivia).
10. Boosts your Email Marketing Conversions
Video helps create email marketing campaigns that drive conversions. Including “video” in the subject line of your email boosts click throughs by 69%, increases open rates by 20%, and decreases the number of unsubscribes by 26%. (Hubspot)
11. Scalable
Instantly scalable, video allows you to create, share and monetise your knowledge and training across all channels to any number of potential customers or employees. Available anywhere, anytime on any device.
12. Creates a Valuable, Versatile Resource
Inform, inspire and educate your current and potential customers, and staff at every touchpoint.. Use your event videos, FAQs, how-tos and testimonials as a series or individually on your site, in your email campaigns, social, blog posts and newsletters. Building an invaluable and shareable library of content and resources that answers common questions, increases your digital footprint and expands your reach
Testimonials
Why Choose Village Green Films?
We are a full service video production agency specialising in video, storytelling and video content strategies that connect people to your brand, mission and products and services through meaningful stories. Stories that not only create clarity and connection, but also drive engagement, loyalty and ultimately, conversions.
We know that the production process can seem daunting, which is why we’re here to guide you through the process step-by-step. Our team has worked with both amateur and professional sportspeople including Katie Brennan and Geelong Football Club, so we’re no strangers high end sports production jobs. It’s an exciting area and it’s why we love sports video.
Let’s create great stories together.
Please click here now to arrange a free 30 minute phone consultation.
Does Your Brand Need a Social Media Content Strategy?
Using video to target your audience through social media keeps you top of mind allows you to understand your target audience and connect, engage and convert them…wherever they are.
75
75 million people visit Facebook’s video platform every day. (Adweek)
1200
Video posts get shared 1200% more than text posts on social media. (Wordstream)
8
Facebook has over 8 billion video views per day. (TechCrunch)
48
Social media posts with video have 48% more views. (HubSpot)
All Great Projects Start with a Conversation
Whether you’re interested in discussing a new project or simply wish to find out more about our services and how a tailored video content strategy can help you, get in touch and let’s get talking.