We produce high quality tailored video content strategies that help schools, universities and educational institutions build their brand, communicate with clarity, and capture the hearts, minds and imagination of current and prospective students. Expanding your reach, driving admissions and engagement, and keeping your school or university top of mind as the institution of choice.
The Power of Video
The stats are in! Video is an essential part of your digital marketing strategy, driving traffic and admissions, and boosting engagement.
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Traffic
Including video on your website increases organic search traffic by 157% (Conversion XL)
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Effectiveness
Customer video testimonials are the most effective content marketing tool with a rating of 89%.
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Conversions
Prospective buyers who watch a video are 170% more likely to convert. (Invodo)
The Top 12 Benefits of a Tailored Video Content Strategy for Educational Institutions, Universities and Schools
1. Drives Admissions
As an administrator, we know that admissions play a large part in your role. A targeted video communications strategy helps you expand your reach, highlight your academic achievements, elevate your admissions materials and guide prospective students and their families through the enrolment process so that you remain top of mind as the educational institution, university or school of choice for both local and overseas students.
2. Guides Students and Parents Through the Enrolment Process
A well-crafted video strategy helps you to address potential students’ and their families’ challenges and goals, guiding them through the decision-making and enrolment process. Using video at each touchpoint during the recruitment cycle enables you to capture students’ attention, convey your unique value proposition in an engaging and authentic way, and answer questions about enrolment, registration, the campus and school life. Reducing drop offs, whilst increasing conversions.
3. Builds Your School Brand and Creates Clarity
Videos help to create a clarity around your institution, mission and curriculum, and are one of the best ways to tell your story and showcase your campus. Helping students and their families to connect with what you do, why you do it, and what makes you unique in a way that is compelling, clear, and authentic.
4. Onboarding Tool
Tailored videos such as “A day in the life of a year 7 student” can be used to educate and train your current and new students and parents. Helping them to better understand your processes and curriculum, whilst introducing new programs, services and activities that might benefit them. Boosting confidence and engagement, and improving their overall experience.
5. Leverages the Power of Social Proof
Social proof is a powerful thing. It’s easy to underestimate the power of your past and present students and their families when it comes to your marketing initiatives. But nothing reassures, and instils trust, credibility and authority whilst overcoming objections like powerful student transformation and success stories. Testimonial videos from parents, students and faculty are key in helping parents confirm that they’re making the right choice. In fact, video testimonials were rated as the most effective marketing strategy with an 89% effectiveness rating (Social Fresh).
6. Fundraising
Need to raise funds for your school or institution? Video allows you to connect, capture, captivate and convert your school or university community like no other medium can. A well-crafted story drives an emotional connection that gets people talking and taking action. And best of all, these videos are made to share. Graduation videos, performance or concert DVDs and camp highlights can also be packaged as DVD merchandise available for sale to help you boost your fundraising initiatives.
7. Showcases Your Curriculum, Programs and Activities
Everyday school life provides an array of rich and engaging content that can showcase your institution’s curriculum, programs and activities. Video allows you to highlight your students doing what they love and helps the next generation of scholars, artists and athletes envision themselves at your institution.
8. Promotes Your Events and Programs
The school calendar is packed full of events and activities, and video is the perfect promotional, recruitment and fundraising tool for spreading the word and boosting engagement. There’s nothing like a highlight reel or behind the scenes video footage of sports events, dances, drama club, band or camp for creating a sense of buzz and anticipation. But the key to success lies in capturing the magic and creating shareable opportunities that not only engage and captivate but also maximise your exposure and help you to reach your goals. These videos allow you to generate curiosity and excitement, answer questions about what to expect and ensure that no one misses out on the magic.
9. Improves Online Visibility & SEO
Adding individual videos with their transcripts to your institutions website pages or blog posts increases time on page and keyword density, boosting SEO and your online visibility. Increasing organic search traffic by 157% (Conversion XL), and making your website 53 times more likely to reach page one of Google (Insivia).
10. Boosts your Email Marketing Conversions
Video helps create email marketing campaigns that drive conversions. Including “video” in the subject line of your email boosts click throughs by 69%, increases open rates by 20%, and decreases the number of unsubscribes by 26%. (Hubspot)
11. A Valuable and Versatile Resource
Inform, inspire and educate your current and potential students, parents and faculty at every touchpoint.. Use your event videos, FAQs, how-tos and testimonials as a series or individually on your site, in your email campaigns, social, blog posts and newsletters. Building an invaluable and shareable library of content and resources that answers common questions, increases your digital footprint and expands your reach.
12. Encourages Student, Alumni and Community Engagement
It’s no secret that students love video. For these digital nomads, video is the most engaging way to connect, engage and empower, and for good reason. While reading text feels like work, studies show that video is more relaxing and feels like play. It’s also more memorable.
Incorporating peer driven content into your video marketing strategy through shareable videos featuring student life, video blogs, alumni success stories and highlight reels will help you to keep your students and their families engaged with the school when they’re not in the classroom. Engaging them in a way no other medium can.
Processes and Pricing
Download your behind the scenes sneak peak of our processes and pricing.
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Why Choose Village Green Films?
We are a full service video production agency specialising in video, storytelling and video content strategies that connect people to your brand, mission and products and services through meaningful stories. Stories that not only create clarity and connection, but also drive engagement, loyalty and ultimately, conversions.
We know that the production process can seem daunting, which is why we’re here to help. With over 40 years experience working with educational institutions, universities and schools in all aspects of end-to-end production, photography, PR and media our team know how to create content that not only looks good but that gets results. And we’re here to guide you through every step of the process.
As a full service video production and media agency we are also experienced in stills photography and design of development of websites for educational institutions and schools. Providing you with a one stop option for all your video, stills and website needs.
Let’s create great stories together.
Please click here now to arrange a free 30 minute phone consultation.
Does Your University or School Need a Social Media Content Strategy?
Using video to target your audience through social media keeps your institution top of mind allows you to understand your target new and existing students and connect, engage and convert them…wherever they are.
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75 million people visit Facebook’s video platform every day. (Adweek)
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Video posts get shared 1200% more than text posts on social media. (Wordstream)
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Facebook has over 8 billion video views per day. (TechCrunch)
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Social media posts with video have 48% more views. (HubSpot)
All Great Projects Start with a Conversation
Whether you’re interested in discussing a new project or simply wish to find out more about our services and how a tailored video content strategy can help you, get in touch and let’s get talking.